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Odds stored dailyAs of 2 November 2026

Betting Insider: Best Betting Sites in the UK Compared – November 2026

Betting Insider compares the best betting sites in the UK that punters can open an account with, and we start from price. Every day we record the football odds of licensed bookmakers, work out how much margin each one builds into its markets, and fold that into a rating with payments, racing extras, apps, offers and safer-gambling tools.

Each spoke is one betting site; its length is the median margin on English and Scottish football. 18 bookmakers sit on the outer ring, ordered clockwise from the lowest margin, and the 3 exchanges sit on the inner ring. The figures are our first 13 days of odds; a cheapest place to bet is named once 21 days are recorded.
BookmakerExchange (inner ring)First 13 days of oddsSpoke length = median margin (%)

Built from 4,325 stored prices: 243 fixtures, each priced by up to 21 sites

  • First 13 days of odds
  • Matchbook2.14%PL 1.96 · L2 2.50
  • Smarkets3.05%PL 2.42 · L2 2.92
  • Betfair4.38%PL 4.02 · L2 4.87
  • Betfair Sportsbook5.90%PL 5.09 · L2 5.75
  • Coral5.92%PL 5.63 · L2 5.87
  • Unibet6.33%PL 4.59 · L2 6.58
  • Ladbrokes6.59%PL 6.54 · L2 6.55
  • Paddy Power7.10%PL 6.83 · L2 7.02
  • Betano7.27%PL 7.51 · L2 6.55
  • BetVictor7.27%PL 7.51 · L2 6.54
  • Casumo7.31%PL 5.07 · L2 10.55
  • Sky Bet7.35%PL 6.97 · L2 7.41
  • LeoVegas7.54%PL 7.72 · L2 7.88
  • Betway7.71%PL 7.12 · L2 7.42
  • Virgin Bet7.99%PL 7.36 · L2 7.11
  • William Hill8.87%PL 7.16 · L2 9.04
  • Betfred8.88%PL 5.54 · L2 8.47
  • Grosvenor Sport9.15%PL 6.73 · L2 11.24
  • 888sport9.28%PL 7.96 · L2 9.56
  • LiveScore Bet9.54%PL 6.75 · L2 11.73
  • BoyleSports10.81%PL 6.28 · L2 10.73

Betting sites in the UK compared and ranked by our score

Our list below is the current view of the best betting sites in the UK, ordered by a score out of 10. Every brand on it holds a Gambling Commission licence. Positions move when the data moves: margin figures update with each weekly refresh, and offers are rechecked against the terms the operators themselves set out for each promotion.

  1. 1.

    8.4/10
    • Best odds guaranteed Yes

    Rated on 5 of 7 criteria

    Its prices are not in the odds feed we record, so price is not part of this score.

    Bet £10 Get £30 In Free Bets

    New UK customers only, 18+. Place a £10 qualifying bet at odds of 1/5 or bigger within 30 days to get £30 in Bet Credits. Bet Credits expire after 7 days and the stake is not returned. Some deposit methods do not qualify. Full T&Cs apply. Offer checked 20 October 2026. Please gamble responsibly. GambleAware.org 18+

  2. 2.

    8.4/10
    • Best odds guaranteed Yes
    PL 6.8 CH 7.4 L1 7.0 L2 7.0

    7.10% median football margin

    From our first 13 days of odds; price enters the score after 21 days.

    Bet £5, Get £30 in Free Bets

    New customers only, 18+. Place a £5 bet at evens or bigger to get 3 x £10 free bets. E-wallet deposits do not qualify. Free bet stakes are not returned and the free bets expire after 30 days. Full T&Cs apply. Offer checked 22 October 2026. Please gamble responsibly. GambleAware.org 18+

  3. 3.

    8.4/10
    • Best odds guaranteed Yes
    PL 6.3 CH 10.4 L1 11.3 L2 10.7

    10.81% median football margin

    From our first 13 days of odds; price enters the score after 21 days.

    Bet £10 Get £30 in Free Bets

    New UK customers only, 18+, excluding Northern Ireland. Deposit and bet £10 at evens or bigger within 30 days to get £30 in free bets, valid 7 days. PayPal, Skrill, Neteller and Paysafe deposits do not qualify. Full T&Cs apply. Offer checked 20 October 2026. Please gamble responsibly. GambleAware.org 18+

  4. 4.

    8.4/10
    • Best odds guaranteed Yes
    PL 4.6 CH 6.1 L1 6.3 L2 6.6

    6.33% median football margin

    From our first 13 days of odds; price enters the score after 21 days.

    Bet £20, Get £40 in Free Bets

    New GB customers only, 18+. Opt in, deposit £20+ by debit card or instant bank transfer and place a £20+ sports bet at odds of evens (2.0) or bigger, settled within 7 days of registering. Get 3 x £10 Bet Builder and 1 x £10 acca free bets (4+ selections each), valid 7 days, not for racing. Stake not returned. Cashed-out and boosted bets do not count. Full T&Cs apply. Offer checked 21 October 2026. Please gamble responsibly. GambleAware.org 18+

  5. 5.

    8.4/10
    • Best odds guaranteed Yes
    PL 7.4 CH 8.1 L1 10.4 L2 7.1

    7.99% median football margin

    From our first 13 days of odds; price enters the score after 21 days.

    Bet £10, Get £30 in Free Bets

    New customers only, 18+. Deposit £10+ and place a £10+ cash bet on any sport (excl. virtuals) at odds of 1/2 or bigger, settled within 14 days of registering. Accept 2 x £10 sportsbook free bets and 2 x £5 Bet Builder free bets within 7 days; valid 7 days once accepted. Stake not returned. Prepaid, virtual and unidentified debit cards do not qualify. Full T&Cs apply. Offer checked 21 October 2026. Please gamble responsibly. GambleAware.org 18+

  6. 6.

    8.3/10
    • Best odds guaranteed Yes
    PL 5.6 CH 5.8 L1 5.8 L2 5.9

    5.92% median football margin

    From our first 13 days of odds; price enters the score after 21 days.

    Get £30 In Free Bets When You Bet £5

    New customers only, 18+. Bet £5 or more at odds of 1/2 or bigger within 14 days of registering to get 6 x £5 free bets, including one football and one horse racing bet builder. Valid 7 days, stake not returned. PayPal, Apple Pay, Skrill, Neteller, Paysafe and prepaid cards do not qualify. Full T&Cs apply. Offer checked 20 October 2026. Please gamble responsibly. GambleAware.org 18+

  7. 7.

    8.3/10
    • Best odds guaranteed Yes
    PL 6.8 CH 9.0 L1 9.8 L2 11.7

    9.54% median football margin

    From our first 13 days of odds; price enters the score after 21 days.

    Bet £10, Get £30 in Free Bets

    New customers only, 18+. Deposit £10+ and place a £10+ cash bet on any sport (excl. virtuals) at odds of 1/2 or bigger, settled within 14 days of registering. Accept 2 x £10 sportsbook free bets and 2 x £5 Bet Builder free bets within 7 days; valid 7 days once accepted. Stake not returned. Prepaid, virtual and unidentified debit cards do not qualify. Full T&Cs apply. Offer checked 22 October 2026. Please gamble responsibly. GambleAware.org 18+

  8. 8.

    8.2/10
    • Best odds guaranteed Yes
    PL 7.2 CH 8.3 L1 9.3 L2 9.0

    8.87% median football margin

    From our first 13 days of odds; price enters the score after 21 days.

    Bet £10, Get £30 in Free Bets

    New UK customers only, 18+. Place a £10 single at odds of 1/2 or bigger from cash funds to get £30 in free bets, valid for 7 days. Stake not returned. PayPal, Skrill, Neteller and some other deposit methods do not qualify. Not available in the app. Full T&Cs apply. Offer checked 20 October 2026. Please gamble responsibly. GambleAware.org 18+

  9. 9.

    8.0/10
    • Best odds guaranteed Yes
    PL 7.0 CH 6.9 L1 7.6 L2 7.4

    7.35% median football margin

    From our first 13 days of odds; price enters the score after 21 days.

    £40 in Free Bets When You Bet £5 + Ghost Leg Token

    New customers only, 18+. Place a £5 bet at odds of 1/1 or bigger within 30 days of registering to get 4 x £10 free bets plus a Ghost Leg token. Free bets expire after 30 days and their stakes are not returned. Skrill and Neteller deposits do not qualify. Full T&Cs apply. Offer checked 22 October 2026. Please gamble responsibly. GambleAware.org 18+

  10. 10.

    7.9/10
    • Best odds guaranteed Yes
    PL 6.5 CH 6.3 L1 6.6 L2 6.5

    6.59% median football margin

    From our first 13 days of odds; price enters the score after 21 days.

    Bet £5 Get £30 In Free Bets

    New customers only, 18+. Bet £5 or more at odds of 1/2 or bigger within 14 days of registering to get 6 x £5 free bets: four for any sportsbook market, one football Bet Builder and one horse racing Bet Builder. Valid 7 days, stake not returned. PayPal, Skrill, Neteller, Paysafe and prepaid cards do not qualify. Full T&Cs apply. Offer checked 22 October 2026. Please gamble responsibly. GambleAware.org 18+

  • 18+ only
  • GambleAware
  • UK Gambling Commission
The dial, unrolled

One dial, 21 prices.

Every spoke of the market dial, straightened into one ranked list: lowest margin at the top, the same lengths, one scale.

5.1×

From 2.14% to 10.81%.

Matchbook builds the least into its prices and BoyleSports the most. In our first 13 days of odds, the highest margin is about 5 times the lowest.

13/21

Our first 13 days of odds.

Every figure here comes from our first 13 days of odds. Margins enter the rating, and we name a cheapest place to bet, once 21 days are recorded. Exchange figures already include the standard commission.

BookmakerExchange
0246810% Matchbook 2.14% Smarkets 3.05% Betfair 4.38% Betfair Sportsbook 5.90% Coral 5.92% Unibet 6.33% Ladbrokes 6.59% Paddy Power 7.10% Betano 7.27% BetVictor 7.27% Casumo 7.31% Sky Bet 7.35% LeoVegas 7.54% Betway 7.71% Virgin Bet 7.99% William Hill 8.87% Betfred 8.88% Grosvenor Sport 9.15% 888sport 9.28% LiveScore Bet 9.54% BoyleSports 10.81%

Median margin on English and Scottish football match-result markets, odds recorded daily over the last 13 days.

Reading the ranking of the best betting sites in the UK

Each card shows the score, the median football margin where we measure one, the current welcome offer with its short terms, and a link to the review. The score is a weighted blend of seven criteria. A high number means a bookmaker does well across the board; it does not mean the firm wins every individual comparison on this page.

The offer box is there for completeness, and it is the part of each card that changes most often. We show the headline exactly as the operator words it, followed by the main conditions. Treat it as one factor among seven. A generous sign-up deal attached to poor prices will usually cost a regular punter more than it pays back.

Two bookmakers with similar scores can suit very different people. One may carry tighter football prices, the other better racing concessions and faster withdrawals. That is the reason every card links to a review. If you bet mainly on one sport, read the cards with that sport in mind and open the review before you open an account anywhere.

bet365 and Midnite sit in the ranking without a margin figure. The commercial odds feed we record does not carry their prices, so both are rated on the criteria we can check directly, and price and market coverage are not part of their scores. That weight is spread across their other criteria.

Why the price beats the sign-up offer

A welcome offer is paid once. The margin is paid on every bet for as long as the account stays open. Say two bookmakers price the same match, one with a 5% margin and one with 9%. Over many bets the second keeps about three and a half pence more of every pound staked, and that gap never closes.

Put round numbers on it. A punter staking £20 a week on football puts £1,040 through an account in a year. At a 5% margin the expected cost of those prices is about £50; at 9% it is about £86. The difference is bigger than many sign-up offers are worth, and it comes round again every year.

Illustration · season cost

What the margin takes over a season

The figure is the share of your stakes the margin keeps on average over many bets: stake × margin ÷ (1 + margin). It is an illustration of price, not a prediction; any single bet can win or lose.

Total staked: £2,000

Of every £100 staked, the margin keeps on average

  • £2.10 Matchbook
  • £6.81 Casumo
  • £9.76 BoyleSports
Matchbook · 2.14%Lowest margin in our first 13 days of odds £42
Casumo · 7.31%Middle of the 21 sites we measure £136
BoyleSports · 10.81%Highest margin in our first 13 days of odds £195

Same bets, same stakes: £153 apart between the lowest and the highest margin we have recorded so far.

Illustration only, based on median football margins as of 2 November 2026. Real results vary bet by bet. Only bet what you can afford to lose.

None of this tells you whether a single bet will win. Margin is a long-run cost, like a fee folded into the price, and short-term results swing far more than it does. What a low margin does mean is that across hundreds of bets the prices hand back a larger share of stakes, on average, than a dearer firm would.

Prices also reveal a bookmaker’s priorities. A firm that runs fat margins on lower-league football and tight ones on the Premier League is competing for attention on the televised fixtures. Our tables split competitions for exactly this reason, so no bookmaker can look cheap overall on the strength of one division while charging heavily on the matches most punters follow.

How the rating works

The rating gives price 30% of the weight, racing and extras 15%, payments and withdrawals 15%, and 10% each to safer-gambling tools, the welcome offer, market coverage and app ratings. Price and coverage come from our own odds records. The other five come from checked operator terms, published payment information and the ratings shown in the two app stores.

A UK Gambling Commission licence is the entry ticket, never a scoring line, so a brand without one does not appear. When a criterion cannot be measured for a brand, its weight is shared across the remaining criteria in proportion, and every score stays on the same scale. The full method, with worked arithmetic, is on how we rate.

A bookmaker climbs the list by tightening its prices, adding concessions or speeding up payouts, and falls when a rival does them better. Scores are refreshed weekly, so a change in pricing reaches the ranking at the next refresh. With betting sites in the UK compared this closely, two brands a tenth of a point apart are effectively level.

Betting sites in the UK compared on football margins

Betting site margin, match result (1X2), Premier League — odds captured daily over the last 13 days
#Betting siteMedian marginAverageMarkets priced
1exchange, commission included1.96%2.01%30
2exchange, commission included2.42%3.06%31
3exchange, commission included4.02%4.62%31
44.59%4.89%31
55.07%4.88%30
6sportsbook5.09%5.31%28
75.54%5.63%31
85.63%5.71%30
96.28%6.58%30
106.54%6.45%30
116.73%6.73%30
126.75%7.02%30
136.83%6.94%31
146.97%7.03%31
157.12%7.22%29
167.16%7.19%30
177.36%7.57%30
187.51%7.54%31
197.51%7.54%31
207.72%7.48%31
217.96%7.97%30
Exchange figures include the standard commission on net winnings, so they show what a backer actually pays.

The table above shows betting sites in the UK compared side by side on Premier League match-result markets, using the median margin across every fixture each firm priced. Lower is better for the punter. The gap between the cheapest and the dearest betting site on identical fixtures is wide enough to matter on any regular staking plan.

Exchanges are left out of this table and listed separately, because their cost comes from commission charged on winnings. Once that commission is deducted from the price, exchange odds sit at or near the cheap end of the range in our data. Our betting exchanges page explains how commission works and which exchange suits which kind of punter.

Premier League markets are the most competitive in British football, so they flatter almost everyone. The differences grow further down the pyramid. Our bookmaker margins tracker breaks the same data out by competition, from the Championship to League Two, the Scottish Premiership and both domestic cups, plus over/under 2.5 goals markets wherever the feed carries them.

24681012% Premier LeagueChampionshipLeague OneLeague Two LiveScore Bet11.73%Casumo10.55%Median of 217.11% 6.73% 24681012% PLCHL1L2 LiveScore11.73%Casumo10.55%Median7.11% 6.73%

Casumo: 5.07% → 10.55%

The biggest jump in our records. LiveScore Bet follows the same path, from 6.75% in the Premier League to 11.73% in League Two. Ladbrokes barely moves.

Median margin of all 21 sites by league
LeagueMedian of 21
Premier League6.73%
Championship7.36%
League One7.00%
League Two7.11%

Each line is one site, the thick line is the median of all 21; match-result markets, odds recorded daily over the last 13 days.

A word on what these figures cannot show. They measure the main pre-match markets, the ones every bookmaker prices. They say nothing about bet builders, player props or in-play odds, where margins are usually higher and much harder to compare. Treat the table as a guide to each firm’s headline pricing, and expect the side markets to cost more everywhere.

Choosing betting sites in the UK by what you bet on

No single list of betting sites in the UK fits every need, so we keep shorter ones too. Each one uses the same scoring, filtered or re-sorted for the feature that matters most to that kind of bettor. Most readers start with football, the one sport where our own price data does the heavy lifting.

Football

Football betting sites re-sorts the bookmakers by their measured Premier League margin, the comparison our data supports best. If most of your bets are on English or Scottish league matches, this is the list to start with, since the order there leans hardest on the one thing we record every single day of the season.

Horse racing

Racing punters care about other things: best odds guaranteed, extra places on big handicaps and fair each-way terms. We do not measure racing prices, so our horse racing betting sites page ranks on those concessions. Read it alongside best odds guaranteed, which explains how the starting-price top-up works and where its limits are set.

Apps

If you bet from a phone, betting apps orders the bookmakers by their App Store and Google Play ratings, then shows how each one handles the basics: deposit limits, cash out, bet builders and live streaming. A well-rated app with poor prices is still a poor deal, so glance at the margin figure on each card before you download anything.

Withdrawals

Getting money out matters as much as putting it in. Fast withdrawal betting sites lists the bookmakers that pay out within hours on at least one method, usually an e-wallet or an eligible debit card. The first withdrawal from any new account can take longer while the payment method is confirmed, so plan for that before you need the money.

Offers

Free bets collects the current sign-up offers with their terms. A free bet is a stake token: if it wins, you receive the winnings without the stake, it expires after a set number of days and it usually needs minimum odds. Compare the terms, then pick the bookmaker you would happily use anyway, whatever the size of its headline figure.

New sites

New betting sites covers brands that have launched or relaunched in the UK recently. A new name can bring sharper prices and generous concessions while it builds a customer base, but its app, payments and support have less history behind them. Check the licence on the Gambling Commission register before depositing with any brand you do not recognise.

Exchanges

Punters who want to lay a selection, or who keep finding their stakes cut, should look at betting exchanges. There you trade against other customers instead of a bookmaker, and the exchange earns its money from commission on net winnings in each market. Liquidity varies between exchanges, so market depth matters as much as the headline price.

Two brands side by side

When the choice is down to two names, a head-to-head page settles it faster than the full ranking. We compare bet365 vs Betfair, bet365 vs William Hill, Ladbrokes vs bet365 and Ladbrokes vs William Hill on prices, racing terms, payouts and apps, and Smarkets vs Betfair for punters choosing between two of the main UK exchanges.

What the best betting sites in the UK have in common

The best betting sites in the UK at the top of our list share three traits. Their football prices sit in the cheaper half of the margin table, they offer best odds guaranteed or extra places on racing, and they pay out to at least one method within hours. None of the three is rare alone; the combination is.

Beyond those traits, the strongest firms are easy to leave. They let you set limits, take a break or withdraw without friction, and they explain their terms in plain language. A bookmaker that makes cashing out slow or hides the conditions of an offer is telling you something, and no rating can make up for that experience.

We also look at what happens after the first month. Concessions such as acca insurance or price boosts are worth more than the opening offer to a regular punter, and they vary widely between brands. The reviews list the extras each bookmaker runs today, so you can compare the long-term value and not just the welcome deal.

Payments, support and everyday use

Debit cards, PayPal, Apple Pay and Pay by Bank are the common deposit methods on betting sites in the UK. Credit cards have been banned for online gambling in Great Britain since 14 April 2020, and an e-wallet may only be accepted where credit-card funding is excluded. A site still taking credit cards from British customers is one to avoid.

Support quality shows itself when something goes wrong, usually a voided bet or a delayed withdrawal. We look for live chat with long opening hours, a named complaints procedure and a firm that answers the question asked. Every licensed bookmaker must handle complaints itself first and then point the customer to an independent dispute service if that fails.

Winning punters should know one more thing before choosing. Bookmakers may limit stakes or close accounts for commercial reasons, and the Gambling Commission has said that how operators manage those liabilities is outside its remit. Its own figures show 4.31% of active accounts were restricted in 2024. Our account restrictions guide explains how and why it happens.

Signs of a betting site to avoid

The first test is the register. A betting site with no Gambling Commission licence, or whose domain is missing from the licensee’s entry, has no business taking bets from people in Great Britain. Offshore brands sometimes copy the look of familiar names, so check the exact web address against the register before you hand over any card details.

The second test is the offer. Since January 2026 a betting promotion may not bundle casino spins, and any wagering on a bonus is capped at ten times the bonus. An offer that asks for fifty times the bonus in play, or mixes sportsbook and slots, is either out of date or coming from a firm working outside the rules.

The third test is payments. The Commission warns that a gambling site accepting cryptocurrency is unlikely to hold its licence, and credit-card deposits are banned outright. Pressure to deposit more, marketing you never agreed to receive, and messages that keep arriving after you have self-excluded are all reasons to close the account and report the firm.

UK licensing and safer gambling in 2026

Every bookmaker on Betting Insider holds a licence from the Gambling Commission, the regulator for Great Britain. Its public register lists each licensee, its account number and the domain names it trades under. Online operators must also verify your age and identity before you deposit or place a bet, a rule that has applied since May 2019.

The biggest change to sign-up offers this year arrived on 19 January 2026. Any wagering on a bonus is now capped at ten times the bonus, and a single promotion may cover only one type of gambling product. The familiar package of free bets plus casino spins has gone from British sites: a betting offer can now reward betting alone.

Since 31 October 2025 every operator must prompt you to set a financial limit before your first deposit, and make that limit easy to review later. From 30 September 2026 the term deposit limit means a gross limit on money paid in, with withdrawals not netted off, and it must be available over 24 hours, seven days and one month.

Remote operators have run financial vulnerability checks since August 2024, triggered since late February 2025 at £150 of net deposits in a rolling 30 days. These look only at public records such as County Court Judgments and bankruptcy orders. Broader financial risk assessments were announced in July 2026 and will arrive in stages, as our financial risk checks guide explains.

GAMSTOP is free and blocks you from every GB-licensed online operator with one registration, for six months, one year or five years. The exclusion does not lapse by itself: after the minimum period you have to contact GAMSTOP to lift it. Taking part has been compulsory for licensed online operators since 31 March 2020.

Inside each account, look for deposit limits, time-outs, reality checks and self-exclusion, and use them before they are needed. If betting stops being fun, free and confidential support is available through GambleAware and the services it lists. Setting a limit on the first day costs nothing, and it is far easier than trying to set one after a bad week.

If a complaint stalls, the route is written into the licence conditions. Complain to the bookmaker first; if the problem is unresolved after eight weeks, refer it to the firm’s dispute resolution provider, such as IBAS, free of charge. Since 6 April 2026 those providers are accredited by the Secretary of State, no longer approved by the Commission.

Tax is simpler than many people assume. Punters pay no tax on betting winnings in the UK; the duty falls on the operator. General Betting Duty on fixed-odds bets is 15% today, and a new 25% rate for remote betting starts on 1 April 2027, with online bets on UK horse racing staying at the lower rate.

One change fans will notice is on the pitch. Premier League clubs agreed in 2023 to remove gambling brands from the front of matchday shirts from the 2026-27 season onwards. Sleeves, training kit and pitch-side boards can still carry them, but the most visible spot on a Premier League kit is now off limits.

Licensing also covers the integrity of the events you bet on. Operators must pass on information about suspected cheating to the Gambling Commission, and our guide to suspicious betting explains how unusual stakes are spotted and what happens next. The betting scandals timeline lists the UK cases since 2017, from breaches of the FA betting ban to criminal charges.

Opening an account the sensible way

Registration at a licensed bookmaker takes a few minutes, and the order matters. Have your name, address and date of birth ready for the identity check. Set the deposit limit when the prompt appears, choose a payment method that also pays out quickly, and only then look at the welcome offer and decide whether you actually want to claim it.

Read the offer terms twice: minimum odds, which payment methods qualify, how many days the free bets last and which markets they cover. Several current offers exclude e-wallet deposits from qualifying. Missing a single condition can cost the whole free bet, and the terms box on each card above shows the main conditions before you reach the bookmaker’s own page.

Give a new account a few weeks before judging it. Compare the prices you were offered with our margin tables now and then, watch how fast the first withdrawal lands, and note how support deals with a question. A bookmaker that looks strong in a ranking but frustrates you in daily use is the wrong pick, however good its score.

How these numbers were collected

Every day we record the prices of the bookmakers carried by a commercial odds feed on seven competitions: the Premier League, Championship, League One, League Two, Scottish Premiership, FA Cup and EFL Cup. For each fixture we keep the last snapshot before kick-off and take the median margin of the full match-result book. Exchange prices have commission deducted first.

weekly
One column = one day of stored pricesLast price before kick-offMedian over the 28-day windowWindow rolls on weekly
  1. 01

    Daily snapshot

    Every day we store the match odds 21 sites show on English and Scottish football.

  2. 02

    Last price before kick-off

    For each fixture we keep the final price each site offered before the game started.

  3. 03

    Median over 28 days

    The margin of every market goes into a 28-day window; the median stops one odd price from skewing it.

  4. 04

    Weekly refresh

    The window rolls forward each week and the ranking is re-scored with the new figures.

Single quotes implying a margin above 30% are discarded as stale. The data covers football only, so racing, darts and snooker prices are not measured, and bet365 is outside the feed. Tables and ratings are refreshed weekly from a rolling 28-day window, and the stamp below shows how many fixtures and days of odds sit behind today’s figures.

243 fixtures · 13 days of odds · updated 2 November 2026
FAQ

Frequently asked questions

What are the best betting sites in the UK for November 2026?

The ranking at the top of this page lists the best betting sites in the UK, scored out of 10 on seven criteria with measured football prices carrying the most weight. Every brand on it holds a UK Gambling Commission licence, and the order updates when the weekly data refresh changes the scores.

How are betting sites in the UK compared on Betting Insider?

We record football odds every day, work out each bookmaker's median margin, and combine that price score with racing extras, payments, safer-gambling tools, the welcome offer, market coverage and app ratings. The weights and the arithmetic are set out on our how we rate page.

Why does bet365 have no margin figure in the ranking?

The commercial odds feed we record does not carry bet365 prices. It is rated on the criteria we can check directly, and price and market coverage are not part of its score. Their weight is shared across its other criteria in proportion.

What is a bookmaker margin?

It is the extra built into a set of odds so that the implied chances of all outcomes add up to more than 100%. The bigger that excess, the less of every pound staked the prices return to punters over many bets.

How can I check that a betting site is licensed in the UK?

Search the brand or its domain on the Gambling Commission's public register. A licensed firm appears with its licensee name, account number and the domains it trades under. If the domain you are on is not listed, do not deposit.

Are betting winnings taxed in the UK?

Punters in the UK pay no tax on betting winnings. The duty is paid by the operators, and General Betting Duty on fixed-odds bets is currently 15%.

Can I use a credit card at UK betting sites?

No. Credit cards have been banned for online gambling in Great Britain since 14 April 2020. Debit cards, PayPal, Apple Pay and Pay by Bank are the usual alternatives.

What changed for betting sign-up offers in 2026?

Since 19 January 2026 any wagering on a bonus is capped at ten times the bonus, and one promotion may only cover one type of gambling product. A betting offer can no longer bundle casino spins.

Is a free bet the same as cash?

No. A free bet is a stake token: if it wins you receive the winnings but not the stake. It expires after a set period and usually needs minimum odds, so read the terms before you place the qualifying bet.

Do betting sites have to offer deposit limits?

Yes. Since 31 October 2025 every operator must prompt new customers to set a financial limit before the first deposit. From 30 September 2026 a deposit limit means a gross limit on money paid in, over 24 hours, seven days or one month.

What is GAMSTOP?

GAMSTOP is a free self-exclusion scheme that blocks you from every GB-licensed online gambling operator with one registration. You can choose six months, one year or five years, and the block stays in place until you contact GAMSTOP to remove it.

What can I do if a bookmaker will not resolve my complaint?

Complain to the bookmaker first. If it is still unresolved after eight weeks you can refer it to the firm's alternative dispute resolution provider, such as IBAS, which costs the customer nothing.

Can a bookmaker limit my stakes?

Yes. Bookmakers may restrict stakes or close accounts for commercial reasons, and the Gambling Commission does not set rules on how they manage liabilities. The Commission's figures show 4.31% of active accounts were restricted in 2024.

Are new betting sites safe to join?

A new brand is as regulated as an established one if it holds a Gambling Commission licence. Its app, payments and customer service simply have less track record, so check the register and read our review before depositing.

Do you measure horse racing odds?

No. Our odds records cover English and Scottish football only. Racing affects a bookmaker's rating through concessions such as best odds guaranteed and extra places, never through measured racing prices.

Which of the best betting sites in the UK offers the lowest margins?

The Premier League table on this page and our bookmaker margins tracker show the current order. It changes as new odds come in, so check the table on the day instead of relying on a name you remember.

Where can I see betting sites in the UK compared on price?

The margin table on this page compares licensed bookmakers on Premier League match-result markets. The bookmaker margins tracker extends the same comparison to every tracked competition, the over/under 2.5 goals market and the exchanges.

How often is the ranking updated?

The margin tables and scores are refreshed every week from a rolling 28-day window of odds. Offers and features are rechecked between refreshes and dated on each listing.